Industries · Home, Rugs & Furnishings
Dedicated teams who already know why a rug listing is twenty SKUs, why Wayfair buries approximate data, and why nobody wants to catalog one-of-a-kind furniture at volume. This is the category we know best.
The category problem
Home, rug and furnishings catalogs fail for structural reasons, not lazy ones. Six of them, named:
Dimensions, materials, construction, origin, pattern, pile, finish. In home furnishings these are not metadata — they are what the customer is buying, and what every marketplace filters on. One wrong field and the listing sits, or sells and comes back.
A single rug design in five sizes and four colourways is twenty SKUs. A sofa in three fabrics and two configurations is six more. Multiply by the range and the channels, and 'a few products' becomes thousands of listings to keep consistent.
Vintage and antique pieces cannot be bulk-uploaded. Every item is a new listing needing period, maker and provenance attribution, dealer-standard condition reporting, and its own shipping classification.
Parcel, blanket-wrap or freight is a listing-time decision, not a post-sale surprise. Box dimensions and lead times are merchandising data on Wayfair, and getting them wrong is a silent revenue leak.
Home buyers purchase from the image. Overheads, corner details, scale shots and lifestyle imagery — each channel specifies them differently, and imagery that met supplier standards routinely fails marketplace specification.
Wayfair's class-specific attribute sheets, Perigold's assortment standards, Chairish and 1stDibs attribution norms, Amazon and Walmart home category requirements. The same product is a different data job on every channel.
Catalog complexity
The roles look similar on paper. The catalog knowledge required does not — which is why we train specialists on the category, not just the platform.
Large-format goods where dimensions, freight class and lead times are merchandising data, not warehouse trivia.
Size, material and colour matrices that multiply SKU counts fast and punish inconsistent data.
One-of-a-kind inventory where every item is a new listing and attribution decides the price.
Deep assortments with heavy variant structures — finish, size, bulb type, voltage — that break careless catalogs.
Marketplace expertise
Wayfair and Perigold catalog management, Chairish and 1stDibs cataloguing, Amazon and Walmart home operations, Etsy for home and artisan goods. Each channel page below describes the actual daily work.
Class-specific catalog work, CastleGate logistics and promotional planning.
Luxury assortment standards, brand storytelling and curated merchandising.
One-of-a-kind cataloguing, period and maker attribution, per-item shipping.
Dealer-standard cataloguing, provenance, condition reports and trade pricing.
Flat files, variation structures, case work and account health.
Item spec accuracy, Listing Quality Score and WFS operations.
Listing tags, attributes, personalisation and shop merchandising.
What we take off your plate
Start with one defined role, then add specialists when the workload calls for it.
Products are ready, but listings are falling behind.
Starter for a defined listing workload; Growth for daily catalog ownership.
Account issues and platform tasks keep interrupting your day.
Starter for scheduled channel tasks; Growth for daily ownership of one primary channel.
Buyer messages and return requests need a dependable owner.
Starter for an agreed daily window; Growth for a fuller shift. Response targets are scoped to volume.
Routine store updates and order admin are taking your focus.
Growth for daily store ownership; Scale to pair store management with another specialist role.
Need a new storefront or a rebuild? Website projects are quoted separately. Explore website projects
Your written scope sets the role, task volume, channels, and working hours. Physical warehousing and fulfilment are not part of these digital support plans.
Inside the engagements
Clients are anonymised; figures are founder-verified.
Rugs & home furnishings · United States
3,000 → 16,000+
SKUs under management
2020 → ongoing · 2020 to today
Read the engagement story →
Fine jewelry · United States
0 → ~500
Pieces listed on 1stDibs
1+ years → ongoing · Catalog built from zero
Read the engagement story →
Modern furniture ·
$17,000
In sales from the first month
Onboarding → ongoing · Across the new accounts
Read the engagement story →Want to speak to a client running a similar team? Ask for a reference when you get in touch.
The managed team model
Recruitment, supervision, quality control, cover and continuous training. This is the overhead that makes an in-house hire expensive — and it is the thing we are actually selling. You never manage another group of freelancers.
Most outsourcing gives you a person and calls it a service. The person is the easy part. Everything above and below them on this diagram is the difference between capacity that keeps working and a hire that might.
You set priorities and standards, and brief the work. That is the whole of your management burden.
Dedicated to your account. In our office, on our equipment, under our supervision.
Runs the specialists day to day — weekly one-to-ones, workload, escalation before you notice a problem.
Output is reviewed during ramp-up and sampled continuously after. Accuracy is tracked, and scope widens on evidence.
Briefed on your account before they are ever needed. Leave, illness and attrition are covered.
Reviewed before it reaches you, and delivered under your brand.
Everything below the dashed line is included. There is no separate management fee.
How access and quality stay controlled, end to end.
Everyone works from our managed office — not from home or a coworking desk. Supervision only means something if people are in the room.
Company-managed devices, named accounts only, no personal storage, and same-day credential revocation when someone rolls off an account.
Redundant power and connectivity, so a local outage is our operational problem rather than a gap in your week.
Every account runs on written SOPs and documented handovers, so knowledge lives in the process rather than in one person's head. Training against those documents is scheduled work, not something people fit in around a backlog.
Questions
The four we hear most from home, rug and furniture sellers, answered before the call.
Still unsure? Send a brief and we will reply with a written answer, no call required.
Wayfair and Perigold catalog and account management, Chairish and 1stDibs cataloguing for vintage and one-of-a-kind inventory, Amazon and Walmart home categories, Etsy for home and artisan goods, and Shopify storefronts. The home and design channels are where our depth is most unusual — they are catalog-heavy, poorly served by bulk tooling, and most providers avoid them.
Building and correcting product data against Wayfair's class-specific attribute templates, managing CastleGate inventory feeds and lead-time accuracy, preparing imagery to Wayfair specification, submitting promotional events, and working damage claims and supplier scorecards. It is a standing operational job, not a one-off setup.
Yes — it is some of the most specialised work we staff. Chairish and 1stDibs listings need period, style and maker attribution, dealer-standard condition reporting, and per-item shipping classification. Our specialists train on attribution under supervision before they publish anything.
A VA is a person you manage, trained on general admin. Our specialists are recruited against an ecommerce brief, trained on home-category catalog work specifically, and report to an Ecommercia team lead who reviews output and owns quality. Backup cover, documented processes and QA are built in — you manage the outcome, not the people.
A 15-minute working session, not a pitch. We map the channels, catalog volume and operating scope, and you leave with a written cost — whether or not you go ahead.
Written scope before you commit · Plans from $600/month