Fine jewelry
From zero to a 500-piece 1stDibs catalog: a fine-jewelry engagement
A US fine-jewelry brand hired Ecommercia through a direct offer on Upwork: create, onboard and manage its 1stDibs account from zero. More than a year later the engagement is still running — a catalog of roughly 500 pieces built and managed on 1stDibs, with a second specialist now running the brand's Shopify store.
The problem
Challenge
- No existing 1stDibs presence — the account, the onboarding and the catalog all had to be built from zero
- Fine jewelry on a vetted luxury venue, where per-piece detail on materials and stones decides buyer trust
- High-value, low-volume inventory where a listing error costs more than it does in most categories
- Extending to the brand's own Shopify store without splitting the catalog standard across channels
What we did differently
Approach
- 01
Onboard the venue before the catalog
The engagement began exactly as the client's direct offer specified: create, onboard and manage the 1stDibs account. Account creation and platform onboarding came first, and listing standards were set before volume — because on a vetted venue, the first pieces listed set the curatorial impression the rest inherit.
- 02
Build the catalog piece by piece
Roughly 500 pieces were catalogued and listed to 1stDibs' standard — each with the materials, stone and detail work fine jewelry demands, where accuracy is not a nicety but the substance of what a luxury buyer is paying for.
- 03
One owner per channel
As scope grew to the brand's own Shopify store, the account became a two-specialist engagement: one specialist owns 1stDibs end to end, one owns the store — the same channel-ownership structure Ecommercia runs at fourteen-person scale, sized to a two-person account.
The engagement runs under the same structure as every Ecommercia account: each channel has a named owner, work is reviewed against written standards, and a briefed backup covers absences.