Modern furniture
Two new marketplaces, $17,000 in sales in month one
A modern furniture brand brought Ecommercia in to open and onboard its Wayfair and Overstock accounts. Two dedicated onboarding specialists ran the process from A to Z, and the new accounts reached $17,000 in sales in their very first month.
The problem
Challenge
- i.Two new marketplace accounts, Wayfair and Overstock, to open and onboard at the same time
- ii.A modern furniture catalog where every product needed listings, edited imagery and variations built to each channel's requirements
- iii.Pending listings and platform tickets that needed an owner to see them through with Wayfair
- iv.An in-house sales team that needed marketplace support as the new channels went live
What we did
Approach
- 01
Run onboarding from A to Z
Two onboarding specialists were deployed to open the Wayfair and Overstock accounts and own every step of the onboarding process for both channels.
- 02
Build a catalog each channel accepts
The team created listings, edited product imagery, managed variations and worked through pending listings until the catalog was live on both marketplaces.
- 03
Work the platform, support the sales team
The specialists communicate directly with Wayfair to resolve tickets, and support the brand's own sales team with the marketplace side of the work.
The team
Two dedicated onboarding specialists work on the account, with Ecommercia team-lead review and backup included in the engagement.
