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Perigold specialists, working as part of your team.

Perigold runs on Wayfair's rails with a luxury brief on top. The same partner tooling, an entirely different bar for imagery, copy and assortment. Products that perform on Wayfair are routinely rejected here for photography that is merely adequate or copy that reads like a spec sheet. The work is part catalog operations, part brand editing.

Why it is hard

What makes Perigold resist a shortcut.

Understanding this is the difference between a specialist and someone following a checklist.

  • Curation is a gate, not a ranking

    Assortment is selected. Getting listed at all requires the brand story, imagery and price positioning to hold up against designer competition.

  • Copy has to sound like a showroom

    Material, maker, finish and provenance carry the sale. Generic marketplace copy actively hurts you.

  • Two banners, one back end

    Running Wayfair and Perigold together means keeping distinct assortments, pricing and creative aligned without letting the cheaper banner contaminate the premium one.

The work

What a Perigold specialist does day to day.

  • Luxury assortment selection and submission
  • Brand narrative and product copy written to Perigold standards
  • High-specification imagery and lifestyle asset preparation
  • Price positioning and MAP consistency across banners
  • Coordinated Wayfair / Perigold catalog governance
Partner HomeCastleGate

Put a Perigold specialist on the account.

Tell us the catalog size, the volume and the hours you need covered. You will leave with a written team plan and a cost.

No obligation. No rate card until we understand the scope.