Dedicated role
Email & Lifecycle Specialist
Lifecycle email is the highest-margin revenue in ecommerce and the most consistently neglected. Flows get built at launch and never revisited; campaigns get sent when someone remembers. This role owns the calendar, the segments and the flows, and reports on what they actually earned.
What they own
Responsibilities
- 01Flow build and optimisation — welcome, abandoned cart, browse, post-purchase, win-back
- 02Campaign calendar planning and execution
- 03Segmentation and list health management
- 04Template design coordination and build
- 05A/B testing on subject lines, timing and offers
- 06Revenue attribution reporting by flow and campaign
Hire this role when
Signals you need this role
- Your flows have not been touched since they were built
- Campaigns go out irregularly, when someone has time
- You cannot say what email earned last month
Roles often staffed alongside
Marketplace Advertising Specialist
Runs Sponsored Products, Brands and Display with weekly hands on the account.
Ecommerce SEO Specialist
Grows organic visibility for storefronts and marketplace listings alike.
Reporting & Analytics Specialist
Builds the weekly numbers your team and your clients actually act on.
Need a email & lifecycle specialist?
Tell us the volume, the platforms and the hours you need covered. You will leave the call with a written team plan and a cost.
No obligation. No rate card until we understand the scope.