Dedicated role
Marketplace Advertising Specialist
Marketplace advertising does not fail dramatically. It drifts. Search terms accumulate, placements shift, budgets pace badly, and three months later the ACoS has doubled without a single obvious mistake. This role is about disciplined weekly attention: harvesting, negating, restructuring and reporting.
What they own
Responsibilities
- 01Campaign structure, keyword research and match-type strategy
- 02Weekly search term harvesting and negative keyword management
- 03Bid, placement and budget pacing adjustments
- 04Sponsored Brands and Display campaign management
- 05Creative and landing page coordination with design
- 06Weekly performance reporting against ACoS and TACoS targets
Hire this role when
Signals you need this role
- Campaigns were set up well and have not been touched since
- ACoS is climbing and nobody can say exactly why
- You are winning on ads you did not intend to run
Roles often staffed alongside
Need a marketplace advertising specialist?
Tell us the volume, the platforms and the hours you need covered. You will leave the call with a written team plan and a cost.
No obligation. No rate card until we understand the scope.