Wholesale & maker
Faire specialists, working as part of your team.
Faire is a retail buyer's channel, and it behaves like one. Case packs, minimums, wholesale-to-retail ratios and lead times matter more than keywords. The brands that do well have a properly merchandised profile, disciplined line sheets and someone actually answering retailers — which is precisely the work that gets dropped when a team is stretched.
Why it is hard
What makes Faire resist a shortcut.
Understanding this is the difference between a specialist and someone following a checklist.
Wholesale maths is unforgiving
Case packs, minimums and margin ratios have to work for the retailer before anything else matters.
The profile is the showroom
Brand story, imagery and collection structure do the selling. A thin profile converts badly regardless of product.
Retailers expect a person
Questions about lead times, samples and reorders need answering the same day. Silence loses accounts.
The work
What a Faire specialist does day to day.
- Product and collection setup with correct case packs and minimums
- Line sheet preparation and seasonal assortment updates
- Brand profile merchandising, imagery and story
- Retailer messaging, sample requests and reorder follow-up
- Faire Direct and insider term management
Roles we staff for this channel
Product Listing Specialist
Builds accurate, complete, search-ready listings at volume across every channel.
Ecommerce Content Writer
Writes titles, bullets, descriptions and brand copy that fit the channel and the buyer.
Customer Support Specialist
Handles buyer messages, returns, escalations and review recovery within SLA.
Ecommerce Graphic Designer
Produces listing imagery, A+ Content and infographics to channel specification.
Store Manager
Owns the day-to-day running of a storefront or channel end to end.
Also in wholesale & maker
Running several of these at once? A pod covers them together — one team lead, shared context, no duplicated briefing.
Put a Faire specialist on the account.
Tell us the catalog size, the volume and the hours you need covered. You will leave with a written team plan and a cost.
No obligation. No rate card until we understand the scope.