Dedicated role
Ecommerce SEO Specialist
Two disciplines that share a name. Storefront SEO is technical health, category architecture and content. Marketplace SEO is indexation, relevance and conversion signals. This role covers both, because a brand selling on Shopify and Amazon needs the same person to stop them contradicting each other.
What they own
Responsibilities
- 01Keyword research for storefront and marketplace listings
- 02Category and collection page architecture and internal linking
- 03On-page optimisation, metadata and schema implementation
- 04Technical audits — crawlability, speed, indexation
- 05Listing indexation and relevance improvement
- 06Rank tracking and monthly organic performance reporting
Hire this role when
Signals you need this role
- Organic traffic is flat and nobody owns it
- Collection pages exist but have never been optimised
- Listings are complete but not indexing for obvious terms
Roles often staffed alongside
Marketplace Advertising Specialist
Runs Sponsored Products, Brands and Display with weekly hands on the account.
Reporting & Analytics Specialist
Builds the weekly numbers your team and your clients actually act on.
Email & Lifecycle Specialist
Builds and maintains the flows and campaigns that most brands set up once.
Need a ecommerce seo specialist?
Tell us the volume, the platforms and the hours you need covered. You will leave the call with a written team plan and a cost.
No obligation. No rate card until we understand the scope.