Furniture & home
Clearing a 4,200-SKU backlog across Wayfair and Perigold
A UK agency had won a furniture client with a catalog far larger than their delivery team could absorb. Four specialists built the assortment out across two Wayfair banners in eleven weeks.
Illustrative example: this engagement is written to show how a team is shaped, what the work involves and how outcomes are reported. Names and figures are representative, not client data. Ask for a live reference on a discovery call.
4,200
SKUs published
Across two banners
11 weeks
From kickoff to complete
0
Missed submission windows
The problem
Challenge
- 4,200 SKUs of supplier data in inconsistent spreadsheet formats
- Class-specific Wayfair attribute sheets nobody on the agency side had worked with
- A Perigold submission deadline tied to a seasonal assortment review
- Imagery that met supplier standards but not marketplace specification
What we did differently
Approach
- 01
Normalise before building
Two weeks were spent purely on a data model — one attribute schema mapped to every Wayfair product class in scope — before a single listing went live. Rework later is far more expensive than structure first.
- 02
Split catalog from creative
The designer worked one sprint ahead of the listing specialists, so imagery was never the thing holding up a submission.
- 03
Separate the banners deliberately
Perigold assortment, copy and price positioning were treated as a distinct workstream rather than a filtered view of the Wayfair catalog.
“They cleared an eight-month backlog in six weeks and were reviewing each other's work before we thought to ask.”
More engagements
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A vintage furniture dealer could photograph faster than they could list. Two specialists took over cataloguing, attribution and shipping classification entirely.
Tell us what you need to hand over.
A 15-minute working session, not a pitch. We map the tasks, the platforms and the hours, and you leave with a written team plan and a cost — whether or not you go ahead.
No obligation. No rate card until we understand the scope.